Crafted With Purpose
Defined By Integrity
At Ankh, every piece reflects a commitment to exquisite design, true craftsmanship, and an unwavering sense of integrity. We create for partners who value more than just a product, building trust and long lasting relationships through everything we do.
About Us
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
About The Founders
Deepak Sethi is a first-generation businessman who began exploring the fine jewellery space in the late 1990s. With his sharp business acumen, he recognised the potential of taking Indian jewellery craftsmanship to the global market and obtained a GIA certification to master product expertise.
Deepti Sethi, a textile designer by profession and a self-taught artist, played a key role in marrying international design demands with the exceptional production quality of jewellery manufactured in India.
After over 20 years of expertise and success with clients across continents in B2B international trade, the couple now brings to you ANKH– a brand at par with international standards, offering exclusive designs, unmatched quality, and years of product experience.
AASTHA SETHI
After 5 years of working in consulting in India, Aastha went on to do her MBA in Luxury Brand Management from ESSEC, Paris, France in 2023. She is currently the Head of Sustainability & Strategy at Boodles, a UK-based high jewellery brand.
She has worked with international luxury brands such as
Chaumet and has learned about the hard luxury industry from mentors at prestigious houses including Cartier and Boucheron.
She has carved a space for herself in the international high
jewellery circuit and has been invited as a panelist on global
platforms such as Positive Luxury and Fair Luxury to share her thoughts on the sustainable growth of luxury brands. She strongly believes that luxury and sustainability go hand in hand.
Our Mission
To Design For You.
At Ankh, we believe jewellery is not just worn, but experienced. Our mission is to partner with retailers and brands to create pieces that reflect their identity, stand the test of time, and resonate deeply with customers.
Every collection is developed with a deep understanding of our partners’ vision, values, and audience. By combining thoughtful design with expert craftsmanship, we create jewellery that feels distinctive, purposeful, and uniquely their own.
Our Promise
Uncompromised Quality.
At Ankh, quality is not a feature. It is the foundation of everything we create. From carefully selected materials to refined finishing, each piece is crafted with meticulous attention to detail. Our in-house manufacturing ensures consistency across every order, allowing our partners to grow with confidence.
Every design undergoes multiple levels of inspection to meet international standards, ensuring durability, brilliance, and precision in every piece.
Our Goal
Build Long Lasting Relationships.
We are committed to building long-term relationships through consistency, trust, and a shared vision of quality and purpose.
Our goal is to create jewellery that carries meaning beyond aesthetics, blending timeless design with responsible craftsmanship. Every piece is made to last through:
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Ethically sourced diamonds
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Responsible production practices
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Designs created for longevity, not trends